Honoring ritual, presence, and modern moments, without alcohol.

For generations, wine has been about more than what’s in the glass. It’s the act of pouring, the clink of stemware, the pause before the first sip. It’s conversation lingering at the table, moments marked not by urgency, but by presence.

Today, those rituals remain just as meaningful, perhaps even more so. What’s changing isn’t the desire to celebrate, unwind, or connect. It’s the idea that alcohol must be part of the equation.

The Ritual Is What Matters

Ritual gives shape to our days. It’s what turns an ordinary evening into something intentional. Setting the table. Lighting a candle. Pouring a glass and taking a moment to settle in.

Wine has long played a role in these moments because it invites us to slow down. To savor flavor. To be present. Alcohol-free wine honors that same ritual, without asking you to compromise clarity, balance, or how you want to feel afterward.

It’s not about replacing something that’s missing. It’s about keeping what matters.

Drinking, Reimagined... On Your Own Terms

Modern lifestyles are reshaping how we think about drinking. More people are choosing flexibility over rules, intention over habit. Some nights call for alcohol. Others don’t.

What matters is having options that feel just as thoughtful and refined.

Alcohol-removed wine fits naturally into this shift. It allows you to participate fully in the experience, whether you’re hosting friends, celebrating a milestone, or enjoying a quiet night at home, without feeling like you’re sitting on the sidelines.

No explanations required. No labels needed. Just choice.

Where Non-Alcoholic Wine Belongs

At the table. In proper stemware. Poured with the same care as any fine wine.

Non-alcoholic wine isn’t an afterthought or an alternative meant to be hidden. It deserves a place alongside good food, good company, and meaningful moments. It can be:

• A host-worthy option that welcomes everyone

• A refined way to unwind at the end of the day

• A celebratory pour that doesn’t dictate the rest of your evening

When crafted with intention, alcohol-free wine offers complexity, structure, and balance, inviting you to engage with aroma, texture, and taste in a way that feels complete.

Elevating the Everyday

Not every meaningful moment needs a reason. Sometimes it’s a Tuesday night dinner made special. A conversation that lasts longer than expected. A moment of quiet after a long day.

These are the spaces where ritual matters most.

Pouring a glass of non-alcoholic wine can transform the everyday into something deliberate. It signals a pause. A transition. A choice to savor rather than rush.

Paired with a simple meal, shared with someone you love, or enjoyed solo as a moment of reflection, it becomes less about what’s absent, and more about what’s present.

A Modern Expression of Wine

At Isabel By Isabel Mondavi, our non-alcoholic wine is approached with the same respect as traditional winemaking. Thoughtfully crafted, elegant, and rooted in heritage, it’s designed for people who value taste, ritual, and intention, without needing alcohol to define the experience.

It’s wine for moments that matter. And for the ones that don’t need a name.

Looking Forward

The future of drinking isn’t about extremes. It’s about freedom. The freedom to choose what feels right in the moment, to celebrate without compromise, and to redefine tradition in a way that fits modern life.

Ritual isn’t going anywhere. It’s simply evolving.

And sometimes, the most powerful choice is pouring a glass that lets you savor the moment, exactly as it is.